The owner of an existing burger chain in Illinois, was looking to rebrand his family oriented restaurant. We began with redesigning the flagship location in Willowbrook, Illinois. The brand’s new color palette was used as a point of departure to select performance fabrics and other surface materials suitable for fast food restaurants. We created a collage comprised of customer photos highlighting the brand’s signature food offerings. The intent was to engage new and existing customers by having them send photos of themselves for the collage to be updated periodically. Another collage containing regional imagery was also designed to create further involvement with the local community which the restaurant has an already established relationship with that will vary from location to location. Custom lighting, booths, and wooden tables with “branded” logos were designed and various materials, fabrics, and FF&E were suggested for the eventual remodel of the other 11 locations.